The bottom line is that we play at the sites we recommend. The majority of upgrades or downgrades centre around bonus offers, customer service performance and whether a sportsbook changes its bet limit policy (for better or worse). It can also be upgraded, but the sportsbook must demonstrate a significant improvement over a prolonged period of time for this to happen. This is an ongoing process: a sportsbook can be downgraded if it starts to fall short of our strict standards. Once our research is complete, we assign a rating to a site. We are careful to cross-check our findings with trusted colleagues and the community of nearly half a million sports bettors that use our Sportsbook Review Forum. This allows us to gain first-hand experience of the customer experience offered by each site. We create accounts, interact with customer service, deposit money, navigate the site, place bets and make withdrawals.
We never take shortcuts in our efforts to highlight the best sportsbooks in the business.